KAIT-Jonesboro, AR-News, weather, sports, classifieds-Convergence Marketing with kait8.com and KAIT-DT

As with all media, television and Internet are constantly growing and changing. Likewise, so does the way we market to our consumers through these media. At KAIT, we extended our news brand online several years ago to develop convergent and cutting-edge on-air/on-line partnerships that deliver local news and information 24 hours a day.

By utilizing up-to-the-minute reporting, interactive features and streaming video, we are boldly setting the standard for breaking news coverage on the Internet. Television stations deliver the local news audience best. Research indicates 74% of users go online for News, Weather and Sports information. A television station can enhance your Internet advertising by offering:

• Convergent on-air/online packages
• Local reach On-air promotion
• Association with highly trusted local brand.
• The ability to reach your target audience 24/7
• User database through registration
• Local media websites attract "at work audience"
• Flexibility in delivering your ad campaign

This new and innovative approach to television and news also offers a unique opportunity to our advertisers. We've combined the power and reach of KAIT-TV/DT with the flexibility and unlimited capacity of online marketing to offer you new and exciting convergence marketing packages.

These new advertising avenues offer you the shelf life of print, the convenience of the yellow pages, the visual of TV, the immediacy of radio, the targeting of direct marketing, and the flexibility of the Internet. Your convergence partnership with kait8.com includes

• Exclusivity by category (negotiable, on a case-by-case basis)
• Integrated content sponsorships
• Integrated content targeting weather, sports, health and more.
• Targeted opt-in email campaigns (Text and HTML)
• Streaming video sponsorships
• Delivery to wireless devices
• Desktop application sponsorships
• Navigation bar text links Header position graphics
• Contest driven promotions
• On-air support driving traffic to your content
• Tile ad campaign

For more information on how you can reach local and regional consumers contact our Internet Sales Director, Sheila Harrison at (870) 336-1815 today!