WKU to reach NASCAR fans with car ad - KAIT Jonesboro, AR - Region 8 News, weather, sports

WKU to reach NASCAR fans with car ad

BOWLING GREEN, Ky. (AP) - Western Kentucky hopes to tap into the popularity of NASCAR by putting its logo on a car running in the Federated Auto Parts 300 in Nashville, Tenn., this weekend.

A logo with the university's red towel will appear on the hood of the No. 5 Chevrolet. The back bumper will have a link to Western's Web site.

Alumni Association executive director Donald Smith says it's the first time the university has put its logo on a NASCAR automobile.

The race at Nashville Superspeedway will be televised on ESPN2 on Saturday starting at 7 p.m. EDT.

The university's alumni association sponsored the logo.

Copyright 2009 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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