BOWLING GREEN, Ky. (AP) - Western Kentucky hopes to tap into the popularity of NASCAR by putting its logo on a car running in the Federated Auto Parts 300 in Nashville, Tenn., this weekend.
A logo with the university's red towel will appear on the hood of the No. 5 Chevrolet. The back bumper will have a link to Western's Web site.
Alumni Association executive director Donald Smith says it's the first time the university has put its logo on a NASCAR automobile.
The race at Nashville Superspeedway will be televised on ESPN2 on Saturday starting at 7 p.m. EDT.
The university's alumni association sponsored the logo.