The message is clear, simple, and to the point.
"Do not drink and drive or you will go to jail. There's no way around it," said Corporal Tony Austin with Arkansas State Police.
Law enforcement agencies across Arkansas will be out in full force this holiday weekend taking part in the "Drunk Driving. Over the Limit. Under Arrest." campaign to crackdown on impaired drivers.
"...doing sobriety checkpoints, we'll also be doing saturation patrols where we have extra units out, some on overtime--along with the city, county...several officers--they'll be a lot of blue lights being seen over this holiday weekend," said Austin.
Cpl. Austin with Arkansas State Police says by being so vocal and publicizing the fact that they will be looking for impaired drivers, they hope to deter those who are impaired from getting behind the wheel.
"It's an ongoing battle. People drink, they make bad decisions, but it's our job to try and stop that bad decision before it becomes a serious violation where they've killed somebody or injured somebody," said Austin.
"Any events that we have in the area play into the amount of traffic on the road and ultimately the number of people who may get there and try to drink and drive," said Sergeant Steve McDaniel.
"With holiday traffic and ASU's home opener expected to draw thousands to area highways and roads, extra traffic means extra officers patrolling.
"We would like to have voluntary compliance and everybody get a designated driver or if they're drinking, don't drive at all," said Sgt. McDaniel.
"Call a taxi or call someone. I'm sure everyone knows someone who would come get them to keep them from getting a DUI or being involved in an accident," said Austin.