Local group offers tips on better business web sites

JONESBORO, AR (KAIT)- The downturn of America's economy has effected businesses locally and nationwide.

Area businesses are searching for ways to increase their sales and one company says to look no further than overseas!

A special seminar was held at Arkansas State University's Delta Center for Economic Development.

Guests from the U.S. Export Assistance Center and the World Trade Center spoke to local businessmen about using their websites for international customers.

The seminar focused on simple modifications to improve their sites' appeal and certain aspects that are necessary for a website dealing in international trade.

Director of the U.S. Export Assistance Center Patricia Gonzalez says the time to act is now.   "Right now, as we're coming out of the economic recession, companies are looking to expand their sales," she said.  "And they're recognizing that they can be much more competitive, much more profitable by looking to overseas markets."

Gonzalez says there are a number of issues businessmen need to be aware of and adjust on their websites. "Some examples are recognizing that the United States Postal Code and our addresses are different than in foreign countries. Also, the telephone numbers. In the United States we're used to a three digit area code and then seven additional numbers.  In other countries, the numbers can be as many as twenty numbers and you need make sure the room for a number that large is available on your website."

Gonzalez says that ninety-five percent of the world's consumers are outside the United States.

It is for this reason, they recommend businesses look into international sales and research what changes need to be made to tap into that profitable market.

Gonzalez says a business that increases its sales stands to expand, hire more people, and improve the economy's status.

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