NEW YORK (AP) - Discover Financial Services will be the new
sponsor of the Orange Bowl from 2011 to 2014, ending Fedex Corp.'s
longstanding sponsorship of the college football game.
The four-year deal announced Thursday includes sponsorship of
the BCS National Championship game in 2013, which will be held in
South Florida. Financial terms were not disclosed.
The Orange Bowl Committee says FedEx, based in Memphis, Tenn.,
had sponsored the Orange Bowl for the past 21 years, making it the
longest consecutive sponsor of a bowl game.
The switch comes as ESPN takes over coverage rights of the bowl
game series from Fox Sports. All title sponsorships were up for
renewal as a result.