Discover to sponsor Orange Bowl from 2011 to 2014

NEW YORK (AP) - Discover Financial Services will be the new

sponsor of the Orange Bowl from 2011 to 2014, ending Fedex Corp.'s

longstanding sponsorship of the college football game.

The four-year deal announced Thursday includes sponsorship of

the BCS National Championship game in 2013, which will be held in

South Florida. Financial terms were not disclosed.

The Orange Bowl Committee says FedEx, based in Memphis, Tenn.,

had sponsored the Orange Bowl for the past 21 years, making it the

longest consecutive sponsor of a bowl game.

The switch comes as ESPN takes over coverage rights of the bowl

game series from Fox Sports. All title sponsorships were up for

renewal as a result.