JONESBORO, AR (KAIT) - "We're about friends and family. Football brings friends and family together," said Olive Garden Service Manager, Todd Wilcox.
Wilcox is hopeful they will gather together at Olive Garden Restaurant in Jonesboro.
"We do expect an increasing guest count tomorrow and even Sunday," said Wilcox.
Thousands of people, including many out of towners, are expected in Jonesboro on Saturday as the Red Wolves play their home opener, and as the people come so do their dollars.
"There's a lot of planning that's gone into this weekend, we've brought in some extra staff and doing a lot of extra production work," said Wilcox.
Down the road in Downtown Jonesboro, Brickhouse owner Dr. Dan Johnson expects the area to be an attraction for locals and out of towners.
"Downtown Jonesboro has been quite the destination within Jonesboro," said Johnson.
A destination for food, shopping, and entertainment that Johnson says once people get a taste of, they'll come back for more.
"It's really developed into something special, and it's going to continue to do so," said Johnson.
Johnson adds what's good for one downtown business is good for all of the businesses.
"We all know we're in this together, if we just get folks to come down here, which has been a wonderful thing lately, everybody has a good time," said Johnson.
It's that exposure and showing people what's in Jonesboro, that both Johnson and Todd Wilcox say keeps people coming back. Both say it's important to show off everything the city has to offer.
"The extra foot traffic that comes to see our city, get to see all of the things that have gone on in Jonesboro....the growth that's here," said Wilcox.