INDIANAPOLIS (AP) - Turner Sports has scored another coup by
getting the rights to the NCAA's championship website.
The move was announced Tuesday and comes five months after
Turner and CBS teamed won a 14-year, $10.8 billion deal to
broadcast the NCAA men's basketball tournament.
Turner will now manage the content on NCAA.com and provide more
live coverage of all of the NCAA's 88 championship events across
three divisions. The deal includes March Madness On Demand.
The site is separate from the NCAA's official site, NCAA.org,
which will continue to be operated by the governing body.
Financial terms of the digital rights agreement were not
Turner Sports is a division of Time Warner Inc.'s Turner
Broadcasting System Inc., based in Atlanta. Turner Sports also
partners with the National Basketball Association to run NBA