Turner wins digital rights for NCAA Championship website

INDIANAPOLIS (AP) - Turner Sports has scored another coup by

getting the rights to the NCAA's championship website.

The move was announced Tuesday and comes five months after

Turner and CBS teamed won a 14-year, $10.8 billion deal to

broadcast the NCAA men's basketball tournament.

Turner will now manage the content on NCAA.com and provide more

live coverage of all of the NCAA's 88 championship events across

three divisions. The deal includes March Madness On Demand.

The site is separate from the NCAA's official site, NCAA.org,

which will continue to be operated by the governing body.

Financial terms of the digital rights agreement were not

immediately disclosed.

Turner Sports is a division of Time Warner Inc.'s Turner

Broadcasting System Inc., based in Atlanta. Turner Sports also

partners with the National Basketball Association to run NBA