South Alabama bans "South in Your Mouth" cheer

MOBILE, Ala. (AP) - The University of South Alabama doesn't want

its cheerleaders using a popular basketball cheer anymore.

In the past, cheerleaders and students have shouted "USA, South

in your mouth!" when a player sinks a free throw. The phrase is

similar to one used as a slogan by Southern-themed food companies

and restaurants all over the country.

But athletic Director Joel Erdmann has asked the cheerleading

coach to quit using the cheer, which he says is open to

"ambiguity." Erdmann says he wants to avoid any misinterpretation

of the cheer.

Student body president Kim Proctor says Erdmann's opposition

probably guarantees that the cheer will be around forever. Leaders

will likely find out at the first men's game on Nov. 12.