Vizio is the new title sponsor of the Rose Bowl

LOS ANGELES (AP) - Vizio Inc. will be the new presenting sponsor

of the Rose Bowl from 2011 to 2014, when the college football game

celebrates its 100th anniversary.

The four-year deal includes sponsorship of the BCS national

championship game in 2014, which will be played at the newly

renovated historic stadium in Pasadena. Financial terms were not

disclosed. The official announcement will be made Wednesday.

The sponsorship switch comes as ESPN takes over coverage rights

of the BCS series from Fox Sports. All title sponsorships were up

for renewal as a result, and Citi declined to continue its Rose

Bowl sponsorship. The Rose Bowl game on New Year's Day had been

televised by ABC for several years.