Politicians pulling out all the stops ahead of mid-term elections

By Lauren Payne - bio | email feedback

JONESBORO, AR (KAIT) "I would much rather hear what the person running is standing for, and hopefully willing to stick to," said voter, Earl Combs.

"I've listened to a couple of them, then the rest of them, when I realized what it was, I didn't answer the phone," said voter, Keith Cozort.

As a last-minute push to get voters to the polls, political campaigns are pulling out all the stops, including automated or "robo" calls to potential voters, like Keith Cozort.

"Oh yes, had a lot of them," said Cozort.

"They're interested, they're called push calls and they're interested in pushing the individual one way or the other," said Dr. Richard Wang.

Political Science Chairman at ASU Dr. Richard Wang says it's not about getting voter information anymore, it's about getting them to the polls--adding some people will be influenced by the unrelenting calls.  That includes some becoming so frustrated with the ads and calls they won't go to the polls at all, but....

"I think that that will be overshadowed by those that will be influenced to vote for candidate a as opposed to candidate b," said Dr. Wang.

It's not just robo calls getting people's attention.  As we move closer to election day, some campaign ads are getting downright nasty.

"Election cycle after election cycle, they've been shown to work.   They do tend to produce the intended behavior," said Dr. Wang.

Dr. Wang says there are still undecided voters who may be swayed by these tactics.

"There are votes to be won, maybe a lot of votes to be won," said Dr. Wang.

Dr. Wang says he thinks tactics like robo calls for example will record a measure of success.

How much?

Dr. Wang says exit calls asking people what shaped their vote might help in determining that.

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