Promoting spending in local, independently owned businesses

By Lauren Payne - bio | email feedback

JONESBORO, AR (KAIT) - "When the economy went really sour, I got really frustrated at the attitude woe is me, instead of how do we fix it," said Founder and President of The 3/50 Project, Cinda Baxter.

That's how Cinda Baxter, Founder and President of The 3/50 Project, says that idea was born.

"Pick three locally-owned, independent brick and mortar businesses that we each love and don't want to lose, and go back in and pick something up and remember that's what keeps the doors open," said Baxter.

Baxter says the fifty ties to the fact that if just half of the U-S population who's employed,  spent 50 dollars a month at  local businesses, it would raise more than 42 point 6 billion dollars of revenue annually.

"So the whole thing was pick three, spend fifty, save your local economy," said Baxter.

A message she's spreading in her nationwide travels, which included a stop in Newport to share ideas and ways local and independent retailers can promote their businesses, separately and together.

"It's important for us to be supported so that we can in turn support the community," said Darling's Fine Things Owner, Jamie Darling.

Newport business owner Jamie Darling says that support for the community comes when businesses donate time, money, and goods and services to school fundraisers, churches and organizations.

"So if the small businesses continue, those other groups can perpetuate as well," said Darling.

Jonesboro business owner Mary Horne says local, independently owned stores, offer a more personal shopping experience.

"We shake your hand, we know your name, we know what your kids like, we know if they got on the honor roll," said J. Christopher owner, Mary Horne.

Cinda Baxter says The 3/50 Project is a grass roots effort that started with a blog post, but has grown into much more.

"It's about looking at those small businesses who are really putting their heart and soul into making it through this and remembering that it's a partnership.   They can't do it alone, they have to have their customers in the door too," said Baxter.

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