NEW YORK (AP) - Shoppers who skipped the crowds on Black Friday gave online merchants a 16 percent spike in revenue, according to data released Saturday. Online shoppers also spent more on the traditional opening day of the holiday shopping season, according to Web research company Coremetrics.
The average order rose to $190,80. That's a 12 percent increase over $170.19 on the same day last year. The solid increase adds to a 33 percent spending increase on Thanksgiving and signs of big crowds in stores.
Shopping on cell phones remained a small piece of the pie. Coremetrics says about 5.6 percent of people logged onto a retailer's website using a mobile device. Online shopping makes up between 8 and 10 percent of holiday spending.