As with all media, television and Internet are constantly growing and changing. Likewise, so does the way we market to our consumers through these media. At KAIT, we extended our news brand online several years ago to develop convergent and cutting-edge on-air/on-line partnerships that deliver local news and information 24 hours a day.
By utilizing up-to-the-minute reporting, interactive features and streaming video, we are boldly setting the standard for breaking news coverage on the Internet. Television stations deliver the local news audience best. Research indicates 74% of users go online for News, Weather and Sports information. A television station can enhance your Internet advertising by offering:
This new and innovative approach to television and news also offers a unique opportunity to our advertisers. We've combined the power and reach of KAIT-TV/DT with the flexibility and unlimited capacity of online marketing to offer you new and exciting convergence marketing packages.
These new advertising avenues offer you the shelf life of print, the convenience of the yellow pages, the visual of TV, the immediacy of radio, the targeting of direct marketing, and the flexibility of the Internet. Your convergence partnership with kait8.com includes
For more information on how you can reach local and regional consumers contact our Internet Sales Director, Sheila Harrison at (870) 336-1815 today!