Small Arkansas businesses get "Cutting Edge" tips in marketing - KAIT Jonesboro, AR - Region 8 News, weather, sports

Small Arkansas businesses get "Cutting Edge" tips in marketing

JONESBORO, AR (KAIT)- Small businesses received tips on how to better promote themselves during the "Cutting Edge Marketing for the 21st Century" seminar.

Thursday at the ASU Small Business and Technology Development Center attendants learned about tools they could use at little to no cost to improve their marketing strategy.  

ASU SBTC Director Herb Lawrence says that having a good website is essential for businesses because when customers search for them online and cannot find them or their site is not functioning properly that could be a missed opportunity to connect with customers.

However, one low-tech suggestion for business at the seminar was to use marketing tools like door hangers to promote a business.  Also just talking to people at every opportunity can help.

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