Sex, drugs and alcohol: Tips for watching Super Bowl commercials - KAIT Jonesboro, AR - Region 8 News, weather, sports

Sex, drugs and alcohol: Tips for watching Super Bowl commercials with kids

© iStockphoto.com/Brad Killer © iStockphoto.com/Brad Killer
  • Lifestyle HighlightsLifestyle HighlightsMore>>

  • 9 crucial tax deductions

    9 crucial tax deductions

    Friday, February 16 2018 4:06 AM EST2018-02-16 09:06:30 GMT

    Like most Americans, you probably want to get through your taxes as quickly as possible.

    Like most Americans, you probably want to get through your taxes as quickly as possible.

  • Insuring jewelry 101

    Insuring jewelry 101

    Wednesday, February 14 2018 10:05 PM EST2018-02-15 03:05:59 GMT

    For Valentine's Day, we hope you bought a thoughtful gift for your significant other. It's the thought that counts, of course, but let us give you a tip or two

    For Valentine's Day, we hope you bought a thoughtful gift for your significant other. It's the thought that counts, of course, but let us give you a tip or two

  • No W-2 tax form? What to do

    No W-2 tax form? What to do

    Wednesday, February 14 2018 4:05 AM EST2018-02-14 09:05:38 GMT

    These days, you probably want to file your taxes as early as possible to prevent identity thieves from filing a false return in your name — but that requires you to have the necessary forms in hand, including W-2 forms.

    These days, you probably want to file your taxes as early as possible to prevent identity thieves from filing a false return in your name — but that requires you to have the necessary forms in hand, including W-2 forms.

SOURCE Wake Forest University

As families get ready to watch the Super Bowl this weekend, what else will they see besides touchdowns and field goals?

Ads promoting alcohol and other products geared toward an older audience.

Christy Buchanan, professor of psychology at Wake Forest University and an expert on parent-child relationships, says parents shouldn't squirm on the couch until each round of beer ads is over, but should take action. They can turn uncomfortable moments in front of the TV into "values moments" with their children.

"It is important for parents to address issues and share their values," says Buchanan, "So, when beer commercials come on, talk about your views on drinking. There are so many societal messages that say 'drinking makes life fun.' This is a parent's opportunity to say what they think and start a discussion."

Pro football is by far the most popular sport to watch among kids; 66% of kids ages 7-11 say they watch pro football on television. A study by the non-profit group Common Sense Media reviewed nearly 6,000 commercials in 60 NFL games in a recent NFL season and found the following:

  • 300 of the ads were for alcohol
  • 40% of the games included advertisements for erectile-dysfunction drugs
  • 500 of the advertisements involved significant levels of violence, including gun fights, explosions, and murders
  • 80 of the advertisements involved significant levels of sexuality, including scenes about prostitution and strippers

Buchanan offers the following tips to parents trying to figure out what to do when a kindergartner asks, "What is Viagra?" or a teenager comments on how much fun people are having in a beer commercial:

  • Take a "values moment" -- Leave the TV on, but talk about family values. For older children (middle school age and up), use the opportunity to engage children in conversation, particularly about issues such as drinking.
  • Ask children what they think about what they are seeing or hearing, then respond to their perceptions and reactions.
  • Switch channels and find another show -- For younger children, hit the previous channel button to Animal Planet or "Sponge Bob" on the remote control. Go back to the game in two minutes.
  • Mute the TV -- Without the sound, commercials lose a lot of their impact. Use this time to talk about what's happening in the game.

"I do think that doing things like the Super Bowl can be 'family bonding' events despite the commercials," Buchanan says.

  • Region 8 News</span><a class="customMoreLink" href="/Global/category.asp?C=4391" target="_top">More >></a>Region 8 NewsMore>>

  • Late police officer's ashes stolen

    Late police officer's ashes stolen

    Monday, February 19 2018 11:55 AM EST2018-02-19 16:55:54 GMT
    Monday, February 19 2018 1:30 PM EST2018-02-19 18:30:30 GMT
    Sgt. Robert Peevey's ashes were interred at Grace Memorial Garden. (Source: Grace Memorial Garden via Facebook)Sgt. Robert Peevey's ashes were interred at Grace Memorial Garden. (Source: Grace Memorial Garden via Facebook)

    Jonesboro police say someone broke into a late police officer's mausoleum and stole the urn containing his ashes.

    Jonesboro police say someone broke into a late police officer's mausoleum and stole the urn containing his ashes.

  • Flasher seen again at the mall

    Flasher seen again at the mall

    Monday, February 19 2018 12:42 PM EST2018-02-19 17:42:44 GMT
    Monday, February 19 2018 12:59 PM EST2018-02-19 17:59:45 GMT
    The Mall at Turtle Creek (Source: KAIT)The Mall at Turtle Creek (Source: KAIT)

    A mall flasher has struck yet again.

    A mall flasher has struck yet again.

  • Man not guilty in shooting death of former brother-in-law

    Man not guilty in shooting death of former brother-in-law

    Monday, February 19 2018 12:08 PM EST2018-02-19 17:08:32 GMT
    (Source: Raycom Media)(Source: Raycom Media)

    A man has been acquitted in the fatal shooting of his former brother-in-law on the steps of a southeast Missouri mental health facility.

    A man has been acquitted in the fatal shooting of his former brother-in-law on the steps of a southeast Missouri mental health facility.

*DISCLAIMER*: The information contained in or provided through this site section is intended for general consumer understanding and education only and is not intended to be and is not a substitute for professional advice. Use of this site section and any information contained on or provided through this site section is at your own risk and any information contained on or provided through this site section is provided on an "as is" basis without any representations or warranties.
Powered by Frankly