LITTLE ROCK (ArkansasSports360.com) - The newly formed Great American Conference now has a logo it can use on its promotional material, putting a visual stamp on the new league. Little Rock marketing firm Stone Ward helped create the series of logos that will grace everything from websites to letterheads.
Here's more from a press release, sent out from charter and member school, UA-Monticello:
Dr. Jack Lassiter, chancellor of the University of Arkansas at Monticello, chaired a special task force charged with the development of a conference name and a logo. "I want to thank my fellow CEOs and the creative staff at Stone Ward in the branding and logo development for the Great American Conference," said Lassiter. "This is an exciting opportunity to build an athletic conference that will reflect the mission and athletic profile of each of the nine member institutions."
Two other logos will be used by the conference for various purposes. A horizontal logo featuring just the league's acronym adopts the same style and color scheme as the primary logo:
A "stacked" logo will also be used in some marketing scenarios, such as online avatars:
The Great American Conference will begin competition on the NCAA Division II level this fall. The six current Arkansas members of the Gulf South (Arkansas-Monticello, Arkansas Tech, Harding University, Henderson State, Ouachita Baptist and Southern Arkansas) along with three Oklahoma schools currently playing in the Lone Star Conference (East Central, Southeastern Oklahoma State and Southwestern Oklahoma State) will make up the league's nine charter members.