State Braces For 2004 With New Tourist Pitch

September 4, 2004 - Posted at: 4:49 p.m.

LITTLE ROCK, Ark. -- A group called "Destination: Arkansas" is unveiling a new global marketing plan today in hopes of overcoming misperceptions about the state before major events planned for next year.

The group is a collection of state and local departments that promote tourism.

Department of Parks & Tourism Director Richard Davies says tourist focus groups tend to think there's nothing to do in Arkansas, but that's because most of them have never seen the state's natural wonders.

But Arkansas wil have built-in urban tourist draws in the next two or three years with the opening of the Clinton Presidential Library and an urban streetcar loop in November 2004, Heifer International's global village a year later and a maritime museum currently planned for the North Little Rock riverfront.

These events will be sold as "Arkansas Globecoming" events using $150,000 provided last spring by the state Parks & Tourism Commission and the Little Rock Convention and Visitors Bureau.

Copyright 2003 by The Associated Press.  All Rights Reserved.