JONESBORO, AR (KAIT) - Businesses looking to grow through the mail now have an affordable option thanks to the United States Postal Service.
"Every Door Direct Mail" is the first in a series of initiatives that will work to help businesses grow.
A workshop was held at the Post Office on Race Street about the new program. Attendees were taught how to target an audience and prepare EDDM Mailings.
Jonesboro Postmaster Rob Driskell said this will lower mailing costs for businesses.
"Most people that do mailings have to have a permit or have to go out and buy stamps for each individual piece of mail they're mailing," Driskell said. "With this, for as low as 14 ½ cents a piece, you can do a mailing. You don't have to have any type of permit or put on postage," he said.
All you have to do is prepare the mailing online and bring it to the Post Office and they'll get it to the target audience. Driskell said this process benefits the Post Office because they don't have to process the mail because it's already targeted to the specific range it's intended for.