NEW YORK (EA Sports) - The Madden NFL 12 cover, featuring Cleveland Browns running back Peyton Hillis, is official. Hillis was chosen by fans as the Madden NFL 12 cover athlete through a five week voting campaign anchored by ESPN SportsNation. The Madden NFL 12 Cover Vote was the most successful fan engagement campaign in EA and ESPN history with more than 12 million votes in total.
For the first time in franchise history, EA SPORTS invited fans and media to take part in the live cover shoot of Madden NFL 12. A staged set was built on Military Island in the heart of Times Square, on Thursday, April 28th, hosting both football fans and media alike.