October 13, 2011 at 2:19 PM CDT - Updated June 25 at 3:35 PM
Kroger's new coupon policy -- to be posted in all stores by Oct. 15 -- earned both a "Yea!" and a "Huh?" from one local coupon enthusiast.
Shana Moland, author of the website and blog My Memphis Mommy, said she's confused about Kroger's policy change on the use of print-at-home Internet coupons.
She said she noticed one of Kroger's stores had already posted the change, which states that Kroger will honor only two Internet coupons per manufacturer per day. The measure is designed to curb coupon counterfeiting.
The Internet coupon portion of the policy, as released to Action News 5, reads as follows:
Internet Coupon Restrictions /PAH Coupons
· "Free Item" Internet coupons can be accepted if all purchase criteria is met
· Only one Internet Coupon per item will be accepted
· Only Two Internet Coupons Per manufacturer per customer, per day.
"It's vague, at least from me reading it," Moland said. "Are they saying two of those a day or two "like" coupons? Some cashiers at some Kroger stores are interpreting the policy to mean a limit of two Internet coupons on a single manufacturer, like two Procter & Gamble products. It's been very confusing, and we don't want to spend all this time trying to figure out what we can buy and how many Internet coupons we can use."
"Basically, it says you can use two Internet coupons from any manufacturer, per day, per customer," said Joe Bell, spokesperson for Kroger's Delta Division. "So if you have five Internet coupons from Procter & Gamble -- and three of those are for Head & Shoulders shampoo -- you can buy two Head & Shoulders bottles of shampoo with two of the Internet coupons. Or you could buy one Head & Shoulders with one and another P&G product with the other. But you can't use all three of the shampoo coupons on the same visit.
"The point of the policy is one, to keep people from clearing out the shelves and shorting our stock for other customers; two, to prevent counterfeiting."
Moland added she's pleased Kroger's Delta Division will continue to allow customers to double manufacturers' coupons that are 60 cents or less.
"I think that's fantastic because that allows us to continue to get products at a great value," said Moland. "That doubling part of the policy keeps me coming back to Kroger."
Here's Kroger's coupon policy as it will be posted in all stores by Oct. 15, according to Bell:
We reserve the right to limit no more than five(5) paper manufacturer coupons for the same product, each coupon value considered (1) coupon in the same transaction.
Limit one manufacturer coupon (paper or digital) per item purchased
Expired Coupons are NOT to be accepted
Only Pharmacy Competitor Coupons Accepted
Couponed Item will not be sold to dealers
Internet Coupon Restrictions /PAH Coupons:
* "Free Item" Internet coupons can be accepted if all purchase criteria is met
* Only one Internet Coupon per item will be accepted
* Only Two Internet Coupons Per manufacturer per customer, per day.
Internet coupons that display characteristics below will not be accepted.
* Out of Proportion
* Do Not Scan Properly
* Appear to be Altered in any way
Doubling (if applicable):
Manufacturers' Coupons 60 cents and below will automatically be doubled
Doubling does not apply to the following:
* Retail Food Store Coupons
* Electronic Coupons
* Items Prohibited by law
Note: The Store Manager has the right to accept, decline or limit the use of any coupon.