February 27, 2004 -- Posted at 5:25 p.m. CST
WEST MEMPHIS -- A campaign to fight childhood obesity is kicked off in Region eight. In a society that would often rather super size than exercise, it's no wonder childhood obesity is a growing problem.
"We've had a tremendous decline in physical activity in our young people. At the same time, we've seen an increase in the overweight in our children," said Miles Goggans, a volunteer for the Coalition for Healthy and Active America, or CHAA.
Volunteers for CHAA were at Bragg Elementary school in West Memphis Friday afternoon. Their message: motivating kids to increase their physical activity and providing nutritional education.
But there were also a few special guests on hand for the event. Congressman Marion Berry spoke to the 4th, 5th & 6th graders, about the importance of staying in shape.
But the hit of the day was Memphis Redbird Rocky...he entertained the crowd of children while showing them that exercise can be fun.