JONESBORO, AR (KAIT) - Twelve ladies competed in the 38th annual Miss Arkansas State University pageant Wednesday night in hopes of being crowned the next Miss ASU.
The pageant, held by the members of the Pi Kappa Alpha fraternity, took place in Riceland Hall at ASU's Fowler Center. Contestants competed in artistic expression, lifestyle and fitness in swimsuit wear and presence and poise in evening gown wear.
Each contestant chose a platform, a social or community issue of concern to herself and society. Contestants were interviewed by Miss ASU 2011, Kelsey Dow. Dow told Region 8 News that this competition was a life changing experience for her.
"Competing in talent, preparing for interview and swimsuit and evening gown. It's so much hard work and dedication and it really gives the girls confidence and scholarships that they need in life," Dow said.
Dow said the scholarships awarded to the winner help tremendously.
"It's really hard to get scholarships now-a-days and any amount of money that goes toward your education is always useful," Dow told Region 8 News.
The pageant winner is awarded approximately $6,000 in scholarship money. Pi Kappa Alpha Vice President and Miss ASU Executive Director Zach Morrison said the money raised in Wednesday night's event helps Region 8 in more than one way.
"We give back a significant amount of money in scholarships to the contestants and to local charity," Morrison said.
Miss ASU is the only preliminary to Miss Arkansas in the state that's sponsored by a Greek organization. Pi Kappa Alpha has sponsored the event since 1975. Morrison said what the community gets out of the competition is great.
"It builds scholarship and personal esteem and it's really an all around great event for Jonesboro, Arkansas State and the fraternity," he said.
Senior biological science major, Chelsea Treadway, was crowned as Miss Arkansas State University.
Treadway is now eligible to compete in the Miss Arkansas Pageant held every year in Hot Springs, Arkansas in July. Treadway's platform was to promote a positive body image for children.
Any ASU female student who has completed 12 hours within the college is eligible to compete in the competition.