APRIL 16, 2004 - Posted at 5:11 p.m. CDT
MEMPHIS, TN - Memphis officials were unsuccessful in their bid to host MTV's Video Music Awards.
But the cable network will be involved in Memphis' 50th anniversary of rock n' roll festival this fall.
MTV officials did not say why they bypassed Memphis for the Video Music Awards.
The network didn't announce which city it had chosen instead.
Memphis had been seeking the Video Music Awards since January.
Memphis touted FedEx Forum as a new music-themed arena adjacent to historic Beale Street and the city's role as the home of rock's creation, Elvis Presley cutting "That's All Right" at Sun Studio in 1954.
MTV is looking for a new home for the award ceremony because its regular site of New York will host the Republican National Convention, August 30 to September 2, about the same time as the awards.