Poplar Bluff Hospital Changes Name

APRIL 22, 2004 - Posted at 5:05 p.m. CDT

POPLAR BLUFF, MO - Three Rivers Healthcare's new name, Poplar Bluff Regional Medical Center, and logo became official today.

The changes are being made to reflect the hospital's new ownership and is a result of feedback from the community.  "The new name and logo are being introduced in response to an identity survey and assessment conducted both internally and externally.  Participants of that survey indicated a name change was needed to accompany the fresh start and positive changes associated with the hospital's new ownership," said chief executive officer Joe Riley.

Interior and exterior signs at the hospital will be replaced with new ones, reflecting the new name and logo.  The update process is already underway.  The new name and logo will also be phased into all hospital materials and communications over the coming months.

The hospital was purchased by Health Management Associates in November of 2003.