ASU's licensing revenue reaches all-time high; College Colors Day promotion in place

From Arkansas State University

Arkansas State Athletics announced Tuesday that the school has set a new record in annual licensing revenue during the 2011-12 fiscal year, according to figures released by the Collegiate Licensing Company.

The annual total marks the seventh time in the last nine years that A-State's licensing revenue has increased, and the 2011-12 figure rose 15.7% from the 2010-11 year. The previous record for licensing royalties at the school was set during the 2008-09 fiscal year, which was the first after the switch to the Red Wolves mascot and logos. The 2011-12 revenue figures are 7% higher than that year's total.

Over the last five years, Arkansas State has seen its licensing royalties increase by 31%.

"There are two big lessons to be learned by looking at our annual report from CLC," said Brad Bobo, Director of Broadcast, Licensing & New Media at Arkansas State. "The first is that more people are wanting Red Wolves apparel and merchandise than ever before. But the other is that Red Wolves items are easier to get than they have ever been. Last year alone, we had a 27% increase in the number of vendors licensed to produce A-State merchandise."

Bobo also announced that Arkansas State is taking part in this year's College Colors Day promotion. College Colors Day is an annual celebration dedicated to promoting the traditions and spirit that embody the college experience by encouraging fans across America to wear their favorite college or university apparel throughout the day on Friday, Aug. 31, the day before the Red Wolves open their season in a nationally-televised game against Oregon.

By visiting Red Wolves fans can register to pledge their allegiance to A-State as the school with the most college spirit and loyal fan base. All registrants are entered to win weekly $50 gift cards from ESPN Shop and one of two grand prizes including a $500 college shopping spree at ESPN Shop. The school with the most votes will also receive a $10,000 gift to its general scholarship fund.

The website-based rivalry competition, which includes 165 participating colleges and universities and is an element of this year's 2012 College Colors Day celebration, will run through the entire month leading up to College Colors Day on Aug. 31. Throughout the competition, standings will be tracked nationally, as well as by conference.

A link to the voting site can also be found on the school's official athletics website,

"This is a fun way for A-State fans to get into some early, friendly competition with schools across the country, but more specifically, other schools across the Sun Belt Conference," Bobo said. "Plus, College Colors Day on Aug. 31 is a perfect lead-in to our annual 'Paint the Town Red' week which gets under way the following Monday. It sort of gives our fans a jump-start on getting ready for the home opener on Sept. 8."

Bobo said local retailers carrying Red Wolves apparel and merchandise will also be highlighted in the days leading up to College Colors Day. Photos of stores' A-State inventory will be posted on the athletic department's official Facebook page,, and its Twitter feed, @AStateRedWolves.

Retailers wanting to know how to get their A-State merchandise included in this program can contact Bobo at (870) 972-2682, or by e-mail at