Oreo Twists its way into the history of food mascots & marketing - KAIT-Jonesboro, AR-News, weather, sports

Oreo Twists its way into the storied history of food mascots and marketing

Updated: Aug 16, 2012 12:32 PM EDT
The Elvis Oreo Twist. (©Kraft Foods Inc.) The Elvis Oreo Twist. (©Kraft Foods Inc.)
Modern versions of Tony the Tiger and Snap!, Crackle! and Pop!. (©PRNewsFoto/Kellogg Company) Modern versions of Tony the Tiger and Snap!, Crackle! and Pop!. (©PRNewsFoto/Kellogg Company)
  • FoodMore>>

  • Season Shot lets you spice up your dinner with a shotgun

    Season Shot lets you spice up your dinner with a shotgun

    Here's word of another brilliant ammo innovation: shells filled with herbs and spices.
    Here's word of another brilliant ammo innovation: shells filled with herbs and spices.
  • Everyman's fish -- the tuna sandwich

    Everyman's fish -- the tuna sandwich

    One writer recounts his lifelong love for the tuna sandwich, the unsung hero of the American lunch.
    One writer recounts his lifelong love for the tuna sandwich, the unsung hero of the American lunch.
  • From Western waters

    From Western waters

    A drive along Oregon's coast reveals soaring sand dunes, enchanting fishing towns, and some of the most memorable seafood dishes you'll likely find anywhere.
    A drive along Oregon's coast reveals soaring sand dunes, enchanting fishing towns, and some of the most memorable seafood dishes you'll likely find anywhere.
  • What's Cooking NowMore>>

  • Favorite Recipe Collections

    Favorite Recipe Collections

    Check here for the full archive of recipe collections.
    Check here for the full archive of recipe collections.
  • Savory pies

    Savory pies

    Stuffed with meats, veggies or cheeses, savory pies are a favorite on kitchen tables around the world. Dig in and check out this variety of recipes.
    Stuffed with meats, veggies or cheeses, savory pies are a favorite on kitchen tables around the world. Dig in and check out this variety of recipes.
  • Graham cracker classics

    Graham cracker classics

    Check out this collection of ways to use graham crackers, a snack time favorite and classic ingredient in desserts.

By Dan Meade

(WORLDNOW) -- Every so often there is a story of about a piece of toast or a waffle that looks like Jesus, but have you heard the one about the Oreo that looked like Elvis? This creamy and crunchy King was no factory fluke or the result of bad lighting -- Oreo has chosen to celebrate Elvis Week with a portrait of the musical legend done in the style of an Oreo Twist.

These Oreo Twists, cute and timely graphics that celebrate the Mars rover Curiosity, Michael Phelps' Olympics feats and other timely events are part of Kraft's celebration of the 100th anniversary of the little black and white cookie that could. The Twists may be timely, but they are only meant to last for 100 days -- one for each year celebrated during the Oreo's centennial -- meaning that they may eventually be forgotten like so many marketing ideas of the past. Or they might not be. Many a marketing idea has come and gone, but some of them remain with us today, either in a new form or as a faint memory found within the shadow of a stronger idea.

With that in mind, here a four grocery store marketing ideas you may or may remember from the past 100 years.

Snap! Crackle! and Pop!, Kellogg's ­­­onomatopoeic sprites weren't always the peppy characters that they are now. When they first graced boxes of Rice Krispies in the 1930s the trio were drawn as gnomes with exaggerated noses, ears and hats and would stay this way until they evolved into their more human appearances in 1949.

Frosted Flakes' fearless feline Tony the Tiger may be "gr-r-reat" by today's standards, but when his cereal launched in 1952 he was just one part of the Kellogg rotation. Katy the Kangaroo, Elmo the Elephant and Newt the Gnu have all graced the cover of Frosted Flakes cereal, but in less than a year Tony was appearing in LIFE magazine while Newt and friends were on their way back to the zoo.

When General Mills launched Count Chocula, Franken Berry and Boo Berry they weren't the only ghouls in the cupboard. There was also Fruit Brute, a werewolf whose passion for fruit-based cereal was based on "the howling good taste of fruit." After Fruit Brute was discontinued, Fruity Yummy Mummy made a short-lived appearance on store shelves before it too was retired, leaving the supermarket haunting duties to the core trio of the Monsters line.

Poppin' Fresh, also known by his official title as The Pillsbury Doughboy, has had almost as many careers and hobbies as Barbie. Over the years he has been an opera singer, a rapper and a painter on his way towards his most recent obsession -- dancing the robot. Despite the changes in his careers, Fresh's appearance, and giggling catchphrase, has remained essentially the same.

If this look into the back stories of some of these mascots has inspired you, or if you're just a fan of playing with Oreos, you can submit your own Oreo creations to Nabisco. If you already knew all of these stories, there is a name-that-mascot quiz you may want to try that delves a little deeper into food marketing history (the identities are below the graphic).

Dan Meade is the Entertainment editor for Worldnow. You can follow him on Twitter here.

*DISCLAIMER*: The information contained in or provided through this site section is intended for general consumer understanding and education only and is not intended to be and is not a substitute for professional advice. Use of this site section and any information contained on or provided through this site section is at your own risk and any information contained on or provided through this site section is provided on an "as is" basis without any representations or warranties.
Powered by WorldNow

472 Craighead Co. 766
Jonesboro, AR 72401
(870) 931-8888

FCC Public File
publicfile@kait8.com
(870) 336-1816
EEO Report
Closed Captioning

All content © Copyright 2000 - 2014 Worldnow and KAIT. All Rights Reserved.
For more information on this site, please read our Privacy Policy and Terms of Service.