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Blockbuster author Marsha Collier empowers brand owners to capture customers, sales and revenue using social media
Indianapolis, IN (PRWEB) December 13, 2012
Today, the world’s bestselling reference series, For Dummies® announces Social Media Commerce For Dummies (Wiley, 978-1-118-29793-3, November 2012) to help brands and small businesses understand why social media is important to their bottom line and how to adapt their online presence to include social commerce.
The undisputed expert on eBay and a recognized authority on social media marketing, author Marsha Collier delivers another one-of-a-kind For Dummies guide that introduces readers to social media commerce and explains how to use social media to provide better customer service, generate sales online and build a customer base. Social Media Commerce For Dummies helps readers determine where the best market reach opportunities exist, which sites to integrate with, and more.
"Social media enables small business -- even professionals -- the opportunity to compete on a level playing field with big brands. After much research, I've found the strategies in this book will change the marketing game as we know it,” said Collier.
Social Media Commerce For Dummies is now available for purchase online and at retailers nationwide in both print and all e-book formats. For a full list of retailers, visit http://www.dummies.com/buy/9781118297933. Additionally, the Cheat Sheet on Dummies.com includes helpful hints for social media commerce including useful Facebook keyboard shortcuts, Marsha’s Social Media Commerce Toolkit and more. For additional information about this book and related For Dummies products, visit http://www.dummies.com.
About the Author
Marsha Collier (Los Angeles, CA) is the world's bestselling author on eBay topics. Her books combine for over a million copies in print. Leading titles include eBay For Dummies, Starting an eBay Business For Dummies, and eBay Business All-in-One For Dummies. She has recently branched into social media topics, authoring Facebook & Twitter For Seniors For Dummies and The Ultimate Online Customer Service Guide. Marsha is also an in-demand speaker and trainer who appears at over 50 events per year.
About For Dummies®
After 20 years, more than 250 million copies printed, and millions of e-books downloaded, For Dummies is the world’s bestselling reference series, well known for enriching people’s lives by making knowledge accessible in a fun and easy way. Loyal customers around the globe agree that For Dummies is “more than a publishing phenomenon … [it is] a sign of the times,” [The New York Times]. With more than 1,800 active topics covering everything from health to history, music to math, sports to self-help, technology to travel, For Dummies is dedicated to Making Everything Easier. The For Dummies brand presence continues to expand wherever there is a need to know, including e-books, mobile apps, e-learning courses, a corporate custom publishing program, a robust consumer website and a licensed product line that includes consumer electronics, culinary, crafts, video, software, musical instrument packs, home improvement, automotive, game and more. For more information, visit Dummies.com. For Dummies is a branded imprint of Wiley.
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