UA student anti-binge drinking PSA to air in BCS Championship - KAIT-Jonesboro, AR-News, weather, sports

UA student anti-binge drinking PSA to air in BCS Championship

Posted: Updated:
Shaquille O’Neal with University of Alabama students and faculty (Source: University of Alabama) Shaquille O’Neal with University of Alabama students and faculty (Source: University of Alabama)
  • Most Popular StoriesMost Popular Stories

  • Monday, May 20 2013 9:37 AM EDT2013-05-20 13:37:00 GMT
    LAWRENCE/RANDOLPH COUNTY LINE (KAIT) - It started off as a normal Saturday afternoon for Herschel Meeks and his family as they spent the day on Black River. "We took the family and went to the river found
    Fisherman tells his story on  finding a body in the Black River.
  • Sunday, May 19 2013 11:51 PM EDT2013-05-20 03:51:33 GMT
    WILSON, AR (KAIT)-  A Rivercrest High School student was taken to the hospital from school last Tuesday after several other students reportedly knocked him unconscious in an attack that was possibly gang
    A Rivercrest High School student was taken to the hospital from school last Tuesday after several other students reportedly knocked him unconscious in an attack that was possibly gang related.
  • Monday, May 20 2013 7:01 AM EDT2013-05-20 11:01:52 GMT
    A man and a woman have died in an all-terrain vehicle crash in southeast Missouri.
    A man and a woman have died in an all-terrain vehicle crash in southeast Missouri.
TUSCALOOSA, AL (WAFF) -

An anti-binge drinking public service announcement filmed by University of Alabama students featuring former NBA star Shaquille O'Neal will air during the BCS National Championship.

Alabama's advertising and public relations department launched the LessThanUThing campaign in 2010. In April, the campaign gained national coverage by shooting a PSA directed by Shaq.

The PSA will play in the Miami Sun Life Stadium during Monday night's game between the University of Alabama and the University of Notre Dame. The PSA, sponsored by Bacardi USA as part of a commitment to responsible drinking, will air during the first quarter of the game.

O'Neal agreed to participate in the PSA after a student-generated Twitter campaign at UA. The 60-second spot premiered October 18, 2012.

Students and faculty members from the department of telecommunication and film helped with the filming and editing. A student from the department of theatre and dance played the starring role.

Copyright 2013 WAFF. All rights reserved.