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SOURCE: Network for Good
Network for Good provides insights and trends on the $163 million in digital donations made in 2012 to 40,000 charities. Among the findings: giving spikes in December, charity websites with branded pages receive six times more donations than generic pages, and overall giving is up 18%.
Washington, DC (PRWEB) February 06, 2013
Network for Good’s 2012 Digital Giving Index Infographic confirms pertinent insights on digital philanthropy: When the online experience is personal and emotional, people tend to give more. People also donate online for reasons of convenience, especially at the end of the year and during disasters such as Superstorm Sandy.
Network for Good provides trends and analysis on the $163 million in donations made to over 40,000 charities through its online giving platform in 2012. This includes donations to Network for Good’s nonprofit customers through their own websites; to other nonprofits through over 65 corporate partner websites; and Network for Good’s giving portals at NetworkforGood.org and SixDegrees.org.
Network for Good, the Internet’s leading nonprofit giving platform, has a unique perspective on the experience and behaviors of charitable giving across several distinct channels including: individual charity websites, charity portals, and social giving (peer-to-peer) websites. Network for Good created the Digital Giving Index with insights and trends to inform charitable engagement for both nonprofits seeking to strengthen relationships with donors and corporate partners seeking to integrate giving in online consumer or employee initiatives.
“It’s an exciting time in digital philanthropy,” says Network for Good Chief Strategy Officer Katya Andresen. “Not only is technology making it easier for even the smallest nonprofit to build stronger relationships with supporters, but it’s also enabling corporate brands and social good applications to showcase cause initiatives and encourage more digital actions through online, social, and mobile channels.”
The 2012 Digital Giving Index Infographic builds on data and observations from Network for Good's landmark giving study released in November 2010 and is updated quarterly to provide timely and relevant snapshots of the state of charitable giving. The Online Giving Study, by Network for Good and TrueSense Marketing--sponsored by AOL--highlights analysis on $381 million in online giving through Network for Good’s platform, including gifts to to 66,470 different nonprofits from 2003-2009.
The full index and quarterly updates are available at http://www.onlinegivingstudy.org/quarterlyindex
About Network for Good:
Network for Good is a nonprofit social enterprise that empowers nonprofits and corporate partners to unleash generosity with scalable ways to advance good causes. Network for Good helps nonprofits raise funds for their missions through simple, affordable, and effective online fundraising services and offer free training through its online learning center (http://www.Fundraising123.org), interactive community (http://www.TheNetworkforGood.org), and webinar series (http://www.Nonprofit911.org). Network for Good works with companies to help refine a cause strategy perfectly suited to business and philanthropic goals and implements effective cause initiatives powered by its proven donation platform. Network for Good has processed more than $788 million in donations for more than 83,000 nonprofits since its 2001 founding by AOL, Cisco, and Yahoo!.
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