Radio Station Takes Unusual Approach Raising Money for St. Jude Children's Research Hospital

September 2, 2004 – Posted at 2:54 p.m.

JONESBORO -- Many people don't often associate yodeling with raising money, but one radio station in Region 8 came up with a unique idea to help out a regional cause.

Natalie Bringham of St. Jude Children's Research Hospital said, "It's something the station came up with on their own, so I think it's just one of those crazy things that they thought of and it's the first I've heard about it."

The Clear Channel Radio Stations have been raising money for St. Jude Children's Research Hospital for the last 14 years. So when this year's fundraiser came around, The Buzz, 95.9 decided to do something different.

"The Buzz is a different radio station, so we decided to annoy people to death until they gave money to St. Jude. So it is literally yodeling all day long," said Kevin Box, operations manager for Clear Channel Radio.

Clear Channel Radio will be at Indian Mall Friday from 6 a.m. until 6 p.m. and they say the yodeling won't stop until they reach their goal of $50,000 dollars. Box said the station raised $42,000 in 2003 and $38,000 in 2002.

St. Jude organizers say it is money well spent. The cost to run the hospital for one day is nearly a million dollars. "Not only do we pay for their treatment, whether they have insurance or not we pay for them and their families. We pay for them a place to stay, pay for their plane tickets when they come to St. Jude they are totally taken care of," said Bringham.

"It's important because it's kids. Lots of people unfortunately have cancer, but kids, you know, you really want to help them. They're kids! They should be out running around and not having their hair fall out and have chemotherapy," said Box.

And to those folks changing the radio station.... maybe consider donating.

"The yodeling will stop if we raise the money before 6 o'clock Friday, the yodeling will stop," laughed Box.