JONESBORO, AR (KAIT) - The countdown is on and there are only six days until the Red Wolves hit the football field for their first game. Businesses all over Jonesboro are showing their team pride by participating in "Paint the Town Red" week.
"It's always exciting during football season, and everybody gets into it up here," said Godsey's Employer Sara Ford.
For Godsey's, deals on things like Red Wolves chili burgers and howl yes dip are just a few ways to show their school spirit.
"It shows our support for ASU and the Red Wolves team," said Ford.
Just down the street Bennigan's General Manager, Stan Haden, said it's important to get involved with Paint the Town Red because it brings in customers.
"If you back the college, the college backs you," said Haden.
Haden said when everyone is showing their support for the Red Wolves, it creates an environment people want to be a part of.
"It does help out business, it generates more flow of people downtown," said Haden.
However, it's not just the restaurants in town that are getting geared up for game day. Soho Boutique Owner, Casey Johnson, said discounts and deals the week before kickoff really benefits her business.
"Every body is fired up and ready for football season, so any kind of promotion especially this first week helps," said Johnson.
Here is a list of events taking place this week as part of the Paint the Town Red Campaign.
August 26 - 31
PAINT THE TOWN RED* Special Menu Items,
Discounts & Services at participating merchants ALL WEEK
August 28 Celebrity Judging for Decorating Contest 1- 4pm
Howl Day! - WEAR RED ALL DAY
Big Great A-State Tailgate
Tailgate City @ Liberty Bank Stadium 5:30 pm
Order of the Pack - Liberty Bank Stadium 7:00 pm