JONESBORO, AR (KAIT) – The17th annual "Paint the Town Red" week kicked off at Fox MeadowElementary.
The ASU cheerleaders, Howland Jonesboro community leaders brought the week in with major spirit.
"Arkansas State is a hugecontributor to our economy in the area and we love football and it's going tobe an exciting season and it just gives businesses an opportunity to show theirpride in our university," said Cari White of the Jonesboro Chamber of Commerce.
Students, like John Mark Brown, seem just aseager for this year's football season to begin as the adults. The elementary childrenreleased balloons to mark the occasion.
"Well, I'm excited Howl is here, right there, and I'm gettingballoons. It's making me so happy thateverybody's getting balloons!" said Brown.
The Red Wolves will play their first game Saturday, August 31 atLiberty Bank Stadium against University of Arkansas-Pine Bluff.