Walnut Ridge, Ark. (WBCEagles.com) – The Williams Baptist College athletic department has a new look going into the 2013 school year. As part of a campus-wide rebranding project, the college has released its new athletic logo.
The fresh logo uses many characteristics from the previous mark, but also possesses a more contemporary look. An updated Eagle's head is displayed on top of the school's new "W" icon.
"I am very pleased with the new look and I think it will allow our brand to be more recognizable and marketable," said Sports Information Director Shane Stolz.
Stolz said the new athletic logo is being transitioned into place as the icon for WBC's sports programs. It will be put into use as old uniforms and other sports gear are updated.
Williams competes in seven varsity sports: men's and women's soccer, volleyball, men's and women's basketball, baseball, and softball. An eighth sport, men's wrestling, will be added next fall.