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SOURCE Burton Snowboards
BURLINGTON, Vt., Oct. 15, 2013 /PRNewswire/ -- Just in time for winter, Burton Snowboards is pleased to officially announce the opening of two new East Coast partner stores: the first is in the DC metro area and the second is a pop-up Burton partner store in northern New Jersey. Both new stores were opened in partnership with local retailers and will service the broad snowboard and winter lifestyle communities in each region.
First up is the new Burton DC partner store. Located at the Westfield Montgomery Mall in Bethesda, Maryland, Burton DC opened its doors earlier this fall thanks to a partnership with long-time Burton retailer Shenk & Tittle. The new Burton DC Store pays homage to Vermont's roots with many handcrafted New England design details, including shelves, tables and fixtures that were custom-made in Vermont. Burton's long heritage in snowboarding is prevalent throughout the store, especially on the 'history wall' where archival snowboards and photographs are on display.
As far as products go, the 2,800-square-foot Burton DC store features an extensive line-up of Burton's best-in-class outerwear, bags and accessories, as well as a great range of apparel including hoodies, denim, flannels, t-shirts and more. Inside the store, customers can also check out a wide selection of the newest 2014 Burton snowboards, as well as dedicated sections for boots, bindings and everything else you need to gear up to go to the mountains.
In addition to the new store in DC, Burton also opened a pop-up shop in northern New Jersey in partnership with local retailer Mount Everest, a proud supporter of local snow culture. With easy access to the Garden State Parkway all season long, the Burton Menlo Park Mall store is located at 55 Parsonage Road in Edison, New Jersey and will be open through April of 2014. Featuring a footprint of just over 3,000 square feet, the store offers a cozy Vermont feel with a large selection of Burton's industry-leading, year-round product collections for men, women and youth.
Both stores are open now and can be reached at the following numbers:
Burton DC partner store: (240) 483-0671
Burton New Jersey partner store: (732) 788-6580
In 1977, Jake Burton Carpenter founded Burton Snowboards out of his Vermont barn and has dedicated his life to snowboarding ever since. Burton has played a pivotal role in growing snowboarding from a backyard hobby to a world-class sport by creating ground-breaking products, supporting a team of top snowboarders and pushing resorts to allow snowboarding. Today, Burton designs and manufactures industry-leading products for snowboarding and the snowboard lifestyle, including snowboards, boots, bindings, outerwear and layering as well as year-round apparel, packs/bags and accessories. Privately held and owned by Jake and his wife, Burton President Donna Carpenter, Burton's headquarters are in Burlington, Vermont with offices in Austria, Japan, Australia, California, Canada and China. For more information on Burton, head to www.burton.com and follow our line at facebook.com/burtonsnowboards and twitter.com/burtonsnowboard.
About Shenk & Tittle
Shenk & Tittle is a unique specialty retailer. Their merchandise mix is targeted toward limited distribution active lifestyle brands and categories. Quality coupled with authenticity continues to be the cornerstone of our offerings and the value driven philosophy that governs their strategy. Founded in 1922, in the Susquehanna Valley of Pennsylvania, Shenk & Tittle has served generations of families. Slow, steady expansion has seen this regional retailer grow to twelve stores throughout the mid-Atlantic region.
About Mount Everest
Mount Everest has been located in Westwood, NJ, since 1973. They service all levels of customers from youth to adults, and specialize in providing technical ski and snowboard gear, winter outerwear and apparel as well as essential tuning services and rentals for all ages. Staffed by experienced and dedicated skiers and snowboarders, they promote a high level of confidence to every athlete, from beginners to experts. Mount Everest is a proud supporter of local snow culture; hosting on-snow events, contests, video premieres, product demos, bus trips and more.
Melody Ann Pfeiffer, firstname.lastname@example.org, (415) 297-9590
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