NFL blocks gun manufacturer's commercial for Super Bowl - KAIT Jonesboro, AR - Region 8 News, weather, sports

NFL blocks gun manufacturer's commercial for Super Bowl

The Super Bowl attracts an audience of millions every year, but one locally produced commercial will be missing out on primetime air play. The Super Bowl attracts an audience of millions every year, but one locally produced commercial will be missing out on primetime air play.

WILMINGTON, NC (WECT) – The Super Bowl attracts an audience of millions every year, but one locally produced commercial will be missing out on primetime air play.

Daniel Defense, a gun manufacturer from Georgia, picked Wilmington as the backdrop of its newest commercial. It features a serviceman and his family.

Jordan Hunter, the company's Director of Marketing, said Tuesday that he had already signed deal with several broadcast affiliates in major cities like Atlanta, Houston and Charlotte.

But he was told that the NFL would not allow the commercial. The reason given was the category of company, according to Hunter. He said Daniel Defense makes firearms, but it also has the same licenses as most sporting goods stores.

Part of the NFL's prohibited advertising categories reads:

Firearms, ammunition or other weapons are prohibited; however, stores that sell firearms and ammunitions (e.g. outdoor stores and camping stores) will be permitted, provided they sell other products and the ads do no mention firearms, ammunition or other weapons.

Hunter said he understands the NFL has the right to ban commercials, but not when he said his company's ad does not violate any rules.

"They're just picking and choosing," said Hunter.

Hunter said he offered to remove a silhouette of a gun that's seen at the end of the commercial, but the commercial is still denied.

"I objected four different times," he said.

The company planned to spend roughly $500,000 on the regional commercial in eight markets. Hunter said this was going to be a step up from their local commercial that ran during the 2012 Super Bowl.

Hunter said he has not heard from a representative of the NFL, only local affiliates.

"We hope that the NFL will accept our commercial and support the 1st and 2nd amendment," he said. "It would be a big win for gun owners and the Bill of Rights."

Copyright 2013 WECT. All rights reserved. 

  • Region 8 Responds

  • Do you think the ad should have been allowed to play during the Super Bowl?

  • Thank you for participating in our poll. Here are the results so far:

    Yes
    78%
    1194 votes
    No
    22%
    330 votes
  • Region 8 News</span><a class="customMoreLink" href="/Global/category.asp?C=4391" target="_top">More >></a>Region 8 NewsMore>>

  • Football/field house project approved in Trumann

    Football/field house project approved in Trumann

    Wednesday, August 23 2017 9:24 PM EDT2017-08-24 01:24:38 GMT
    Wednesday, September 20 2017 12:41 AM EDT2017-09-20 04:41:07 GMT
    (Source: KAIT)(Source: KAIT)

    A plan to upgrade the football program at Trumann found the end zone Tuesday as voters there approved a restructuring of the district's millage rate. 

    A plan to upgrade the football program at Trumann found the end zone Tuesday as voters there approved a restructuring of the district's millage rate. 

  • Marked Tree approves millage vote

    Marked Tree approves millage vote

    Thursday, August 24 2017 11:31 AM EDT2017-08-24 15:31:39 GMT
    Wednesday, September 20 2017 12:31 AM EDT2017-09-20 04:31:52 GMT
    (Source: mtree.k12.ar.us)(Source: mtree.k12.ar.us)

    A proposed six-mill increase for the Marked Tree School District had clear sailing Tuesday after voters overwhelmingly approved the request. 

    A proposed six-mill increase for the Marked Tree School District had clear sailing Tuesday after voters overwhelmingly approved the request. 

  • Mexico earthquake felt at A-State Queretero campus

    Mexico earthquake felt at A-State Queretero campus

    Tuesday, September 19 2017 11:49 PM EDT2017-09-20 03:49:53 GMT
    Tuesday, September 19 2017 11:53 PM EDT2017-09-20 03:53:28 GMT
    Arkansas State University's official logo (Source: www.astate.edu)Arkansas State University's official logo (Source: www.astate.edu)

    A powerful earthquake in Mexico was felt at the Arkansas State University – Queretero campus.

    A powerful earthquake in Mexico was felt at the Arkansas State University – Queretero campus.

Powered by Frankly