Gaming park betting on continued growth with $37M expansion - KAIT-Jonesboro, AR-News, weather, sports

Gaming park betting on continued growth with $37M expansion

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It seems Southland has been a sure bet with customers in recent years while Tunica casino revenues have dipped. It seems Southland has been a sure bet with customers in recent years while Tunica casino revenues have dipped.
Crowds have flooded Southland Gaming and Racing in West Memphis since the great flood of 2011. The Mississippi River swamped Tunica casinos and forced their temporary closure. Crowds have flooded Southland Gaming and Racing in West Memphis since the great flood of 2011. The Mississippi River swamped Tunica casinos and forced their temporary closure.
"We're renovating the entire exterior, creating wider traffic flow lanes, a whole new valet area," said president and general manger Troy Keeping. "We're renovating the entire exterior, creating wider traffic flow lanes, a whole new valet area," said president and general manger Troy Keeping.
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WEST MEMPHIS, AR -

(WMC-TV) - New jobs, new games, and more space are headed to Southland Park in West Memphis as the gaming and racing venue begins a $37 million expansion.

It seems Southland has been a sure bet with customers in recent years while Tunica casino revenues have dipped.

Crowds have flooded Southland Gaming and Racing in West Memphis since the great flood of 2011. The Mississippi River swamped Tunica casinos and forced their temporary closure.

As a result of that growth, Southland is about to grow again.

"We're renovating the entire exterior, creating wider traffic flow lanes, a whole new valet area," said president and general manger Troy Keeping.

A rendering shows how the front façade will look following the $37.4 million expansion, which includes a 4,100-square foot addition.

Inside, 60 new jobs will be created by the expansion, and the total number of games will reach nearly 2,000.

"We can get a lot of the games Tunica has," said Keeping.

Unlike Tunica, Southland has seen a rise in the number of customers from Tennessee, Memphis specifically.

"We've seen some declines in the Mississippi numbers, but they've been rebounding as the economy rebounds," said Keeping.

Many of Southland's customers say they come to the park because of the convenience. Southland Park is betting that demand does not slow down.

Southland began as a Greyhound track back in 1956. Dog racing accounts for about 15 percent of Southland's business.

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