Evolving the Role of Market Research from a Task-Oriented Function to a Trusted and Strategic Business Adviser - KAIT-Jonesboro, AR-News, weather, sports

Evolving the Role of Market Research from a Task-Oriented Function to a Trusted and Strategic Business Adviser

  • HealthMore>>

  • People seek out health info when famous person dies

    People seek out health info when famous person dies

    WEDNESDAY, April 23, 2014 (HealthDay News) -- The deaths of well-known people offer an opportunity to educate the general public about disease detection and prevention, a new study suggests. Researchers surveyed 1,400 American men and women after Apple co-founder Steve Jobs died of pancreatic cancer in 2011 and learned that more than one-third of them sought information about his cause of death or information about cancer in general soon after his death was reported. About 7 percent of th...
    WEDNESDAY, April 23, 2014 (HealthDay News) -- The deaths of well-known people offer an opportunity to educate the general public about disease detection and prevention, a new study suggests. Researchers surveyed 1,400 American men and women after Apple co-founder Steve Jobs died of pancreatic cancer in 2011 and learned that more than one-third of them sought information about his cause of death or information about cancer in general soon after his death was reported. About 7 percent of th...
  • A little wine might help kidneys stay healthy

    A little wine might help kidneys stay healthy

    An occasional glass of wine might help keep your kidneys healthy, new research suggests.
    An occasional glass of wine might help keep your kidneys healthy, new research suggests.
  • Mental illness not a driving force behind crime

    Mental illness not a driving force behind crime

    TUESDAY, April 22, 2014 (HealthDay News) -- Less than 10 percent of crimes committed by mentally ill people are directly linked to the symptoms of their disorders, a new study shows. "When we hear about crimes committed by people with mental illness, they tend to be big headline-making crimes, so they get stuck in people's heads," said study author Jillian Peterson, a psychology professor at Normandale Community College in Bloomington, Minn. "The vast majority of people with mental illness a...
    TUESDAY, April 22, 2014 (HealthDay News) -- Less than 10 percent of crimes committed by mentally ill people are directly linked to the symptoms of their disorders, a new study shows. "When we hear about crimes committed by people with mental illness, they tend to be big headline-making crimes, so they get stuck in people's heads," said study author Jillian Peterson, a psychology professor at Normandale Community College in Bloomington, Minn. "The vast majority of people with mental illness a...

Information contained on this page is provided by an independent third-party content provider. WorldNow and this Station make no warranties or representations in connection therewith. If you have any questions or comments about this page please contact pressreleases@worldnow.com.

SOURCE Best Practices, LLC

CHAPEL HILL, N.C., Jan. 24, 2014 /PRNewswire/ -- Markets research analysts can be trusted advisers who provide organizations with a strategic and tactical direction for navigating a fiercely competitive marketplace.

Yet, the perceived value of the market research function is eroding at many companies where market researchers are seen as simply order-takers rather than strategic partners. Research and consulting leader Best Practices, LLC recently conducted a cross-industry research study to understand the role training can play in evolving the market research function into more of a strategic business adviser.

The study, "From Classroom to Boardroom: Training can Propel Market Researchers from Order-Takers to Trusted Business Advisors," found that training can help market research create value and earn recognition from its internal clients by developing analysts to fill new roles as strategic partners who help drive business results.

The bottom line: Quantitative/technical skills are needed to build competent analysts whose work is accurate and trusted. Analysts also need insight development skills to improve decision support and consulting skills to help them evolve into strategic business advisers who partner with their clients.

The 82-page report will help analytics team leaders determine if they are investing the right level of resources and developing the appropriate skill sets to create the high performing researchers they need.

According to the study, many training programs for analysts are adopting efficiency measures because of flat or shrinking budgets. Some of the measures uncovered in the study included:

  • Companies are eliminating training checklists, no longer training for the sake of training.
  • More training is individualized according to assessed needs, job requirements or interests.
  • More training is self-directed by employees and delivered on-demand via the intranet.
  • Online meetings and training sessions are replacing face-to-face events & reducing travel costs.
  • Centralizing support functions into a Center of Excellence/ Shared Services organization. 

As part of this research project, Best Practices, LLC engaged 41 Market Research and training leaders at 35 companies through a benchmarking survey instrument. In addition, research analysts conducted deep-dive executive interviews with six selected respondents to collect qualitative data and insights.

To access the full report or to download a complimentary summary containing insights found in this report, paste this link into your browser: http://www3.best-in-class.com/rr1263.htm.

For more information on this study or other recent primary research studies, contact us at 919.403.0251 or at bestpractices@best-in-class.com.  

ABOUT BEST PRACTICES, LLC
Best Practices, LLC is a leading benchmarking, consulting and advisory services firm serving biopharmaceutical and medical device companies worldwide. Best Practices, LLC's clients include all the top 10 and 48 of the top 50 global healthcare companies. The firm conducts primary research and consulting using its comprehensive proprietary benchmarking tools and analysis. The operational insights, findings and analysis form the basis for our Benchmarking Reports, databases and advisory services to support executives in commercial and R&D operations.

©2012 PR Newswire. All Rights Reserved.

Powered by WorldNow

472 Craighead Co. 766
Jonesboro, AR 72401
(870) 931-8888

FCC Public File
publicfile@kait8.com
(870) 336-1816
EEO Report
Closed Captioning

All content © Copyright 2000 - 2014 Worldnow and KAIT. All Rights Reserved.
For more information on this site, please read our Privacy Policy and Terms of Service.