Generating Top Value in the Digital Marketing Function - KAIT-Jonesboro, AR-News, weather, sports

Generating Top Value in the Digital Marketing Function

  • Most Popular StoriesMost Popular StoriesMore>>

  • High school senior kicked out of prom for wearing pants

    High school senior kicked out of prom for wearing pants

    Tuesday, April 22 2014 12:27 PM EDT2014-04-22 16:27:58 GMT
    According to a senior at Cherryville High School, a pair of her red skinny jeans got her kicked out of her Senior Prom and has started a bit of a controversy at the school since. "In a way it's kind of
    According to a senior at Cherryville High School, a pair of her red skinny jeans got her kicked out of her Senior Prom and has started a bit of a controversy at the school since.
  • Residents react to missing machete man

    Residents react to missing machete man

    Wednesday, April 23 2014 8:07 AM EDT2014-04-23 12:07:17 GMT
    Police are still searching for a possibly armed suspect, 26-year-old Jeffrey Wegener in Oregon and Ripley counties in Missouri, along with Randolph county in Arkansas. 
    Police are still searching for a possibly armed suspect, 26-year-old Jeffrey Wegener in Oregon and Ripley counties in Missouri, along with Randolph county in Arkansas. Wegener stole an Oregon County Sheriff Department deputy's truck Sunday night and drove it into the Eleven Point River.
  • Update: Memorial fund established for drowning victim

    Update: Memorial fund established for drowning victim

    Tuesday, April 22 2014 10:04 AM EDT2014-04-22 14:04:52 GMT
    JONESBORO, AR (KAIT) – A memorial fund has been created for an 11-year-old girl who died after she became trapped beneath a pipe in a water-filled ditch for 20 minutes.
    Kyria Seymour of Jonesboro died Saturday, April 19, at LeBonheur Children's Hospital in Memphis, TN. A memorial fund has been created for an 11-year-old girl who died after she became trapped beneath a pipe in a water-filled ditch for 20 minutes.

Information contained on this page is provided by an independent third-party content provider. WorldNow and this Station make no warranties or representations in connection therewith. If you have any questions or comments about this page please contact pressreleases@worldnow.com.

SOURCE Best Practices, LLC

CHAPEL HILL, N.C., Feb. 21, 2014 /PRNewswire/ -- As traditional access to key customer groups diminishes and Digital Marketing technologies flourish, companies are challenged to develop new marketing strategies that employ a broad range of new tools and techniques.  However, as life sciences companies invest more in the Digital Marketing function, there is a greater pressure to demonstrate the value of Digital support activities.

Best Practices, LLC is kicking off the"2nd Digital Marketing Consortium" to address the challenges that today's Digital Marketing groups face. While the first DMC developed strategies on activity management, staffing, and budget allocation, the 2nd Digital Marketing Consortium will benchmark areas such as:

  • Performance tracking (efficiency & effectiveness metrics, KPIs, scorecarding)
  • Demonstrating value/ROI for digital activities
  • Data analytics (structure, data governance, aggregating data across brands/org)
  • Mitigating regulatory risk across key social & digital channels
  • Service delivery model (outsourcing, shared services, centers of excellence)
  • Coordinating digital & multi-channel marketing across countries & business lines with shared customers
  • Rightsizing the digital marketing function (FTEs, budgets)
  • Successful approaches to engaging online communities (patient, physician, caregiver)
  • Social media listening activities
  • Mobile technology & apps
  • Search engine optimization

Leaders can learn more about the need for and importance of Digital Marketing groups through Best Practices' Digital Marketing Consortium. To learn more, contact us at 919.403.0251 or bestpractices@best-in-class.com.

For more information on this study or other recent primary research studies, visit our website at www.best-in-class.com.

ABOUT BEST PRACTICES, LLC

Best Practices, LLC is a leading benchmarking, consulting and advisory services firm serving biopharmaceutical and medical device companies worldwide. Best Practices, LLC's clients include all the top 10 global healthcare companies. The firm conducts primary research and consulting using its comprehensive proprietary benchmarking tools and analysis. The operational insights, findings and analysis form the basis for our Benchmarking Reports, databases and advisory services to support executives in commercial and R&D operations. Best Practices, LLC believes in the profound principle that organizations can chart a course to superior economic performance by studying the best business practices, operating tactics and winning strategies of world-class companies.

©2012 PR Newswire. All Rights Reserved.

Powered by WorldNow

472 Craighead Co. 766
Jonesboro, AR 72401
(870) 931-8888

FCC Public File
publicfile@kait8.com
(870) 336-1816
EEO Report
Closed Captioning

All content © Copyright 2000 - 2014 Worldnow and KAIT. All Rights Reserved.
For more information on this site, please read our Privacy Policy and Terms of Service.