ASU marketing professors sign new textbook for students - KAIT Jonesboro, AR - Region 8 News, weather, sports

ASU marketing professors sign new textbook for students

 

JONESBORO, AR (KAIT)-  Two Arkansas State University professors have taken their love of teaching to the next level by creating their own textbook.

Dr. Shane Hunt and Dr. John Mello are both associate professors of marketing at ASU. The two co-authored a textbook that demonstrates the connection between marketing and future careers for students.
       
The professors spent the day signing their new textbook for students. 

Dr. Shane Hunt said, "we wanted to develop a product that really integrated both theory and practice in marketing. So, whether they go work for a Fortune 500 company or a small business or a non-profit, they will have the tools necessary to be successful."

Dr. Hunt says he and Dr. Mello put concepts in the book they had seen work successfully in the classroom. Now, students not only at ASU, but across the country are learning the concepts.

Copyright 2014 KAIT. All rights reserved.

 

  • Region 8 News</span><a class="customMoreLink" href="/Global/category.asp?C=4391" target="_top">More >></a>Region 8 NewsMore>>

  • Gas station manager arrested, accused of selling drugs at store

    Gas station manager arrested, accused of selling drugs at store

    Thursday, March 23 2017 11:56 PM EDT2017-03-24 03:56:38 GMT
    Shane Allen Nelson (Source: Craighead Co. Sheriff's Office)Shane Allen Nelson (Source: Craighead Co. Sheriff's Office)

    The manager of a Craighead County gas station was arrested Wednesday afternoon for allegedly selling drugs at the store. 

    The manager of a Craighead County gas station was arrested Wednesday afternoon for allegedly selling drugs at the store. 

  • Second meeting scheduled for Jonesboro walk/bike trails

    Second meeting scheduled for Jonesboro walk/bike trails

    Monday, March 20 2017 11:45 PM EDT2017-03-21 03:45:52 GMT
    Thursday, March 23 2017 11:55 PM EDT2017-03-24 03:55:42 GMT
    (Source: KAIT)(Source: KAIT)

    Six potential pedestrian and bicycle trail projects for Jonesboro were discussed in a meeting Thursday night to give Jonesboro residents input on the project. The meeting took place in the city council chambers.

    Six potential pedestrian and bicycle trail projects for Jonesboro were discussed in a meeting Thursday night to give Jonesboro residents input on the project. The meeting took place in the city council chambers.

  • Man faces commercial burglary, theft charges

    Man faces commercial burglary, theft charges

    Thursday, March 23 2017 10:12 PM EDT2017-03-24 02:12:57 GMT
    Thursday, March 23 2017 11:47 PM EDT2017-03-24 03:47:37 GMT
    Courtley Lloyd Johnson (Source: Craighead Co. Sheriff's Office and probable cause affidavit)Courtley Lloyd Johnson (Source: Craighead Co. Sheriff's Office and probable cause affidavit)

    The theft of over $5,200 worth of materials from a company has a Craighead County man facing commercial burglary and theft charges, authorities said Thursday. 

    The theft of over $5,200 worth of materials from a company has a Craighead County man facing commercial burglary and theft charges, authorities said Thursday. 

Powered by Frankly