ASU marketing professors sign new textbook for students

JONESBORO, AR (KAIT)-  Two Arkansas State University professors have taken their love of teaching to the next level by creating their own textbook.

Dr. Shane Hunt and Dr. John Mello are both associate professors of marketing at ASU. The two co-authored a textbook that demonstrates the connection between marketing and future careers for students.

The professors spent the day signing their new textbook for students.

Dr. Shane Hunt said, "we wanted to develop a product that really integrated both theory and practice in marketing. So, whether they go work for a Fortune 500 company or a small business or a non-profit, they will have the tools necessary to be successful."

Dr. Hunt says he and Dr. Mello put concepts in the book they had seen work successfully in the classroom. Now, students not only at ASU, but across the country are learning the concepts.

Copyright 2014 KAIT. All rights reserved.