2004 Lights on the Ridge Underway

NOVEMBER 15, 2004 -- Posted at: 8:55pm CST

JONESBORO, AR - Monday night Mayor Hubert Brodell for the last time counted down for the lighting ceremony for Lights on the Ridge. This year's beacon building is the Jonesboro Regional Chamber of Commerce. It's traditionally the first building to be lit during the holiday season.

Cari White, Executive Vice-President of the Chamber, explained how the lights help improve the city's image, "You all know that we have visitors from all over northeast Arkansas and southern Missouri that shop in our area during the Christmas season, so hopefully what it will do is make everybody feel welcome and let them know that we're glad that they're here."

White also believes Lights on the Ridge gives the community a sense of camaraderie. The goal is to get everyone's lights up by the week after Thanksgiving, so that all of Crowley's Ridge will twinkle.