The Professionals at Octo Lights Explain How Lighting Levels Affect Consumer Decision-making - KAIT-Jonesboro, AR-News, weather, sports

The Professionals at Octo Lights Explain How Lighting Levels Affect Consumer Decision-making

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The experts at Octo Lights note why adequate lighting is important for your business' bottom line. Customers are more apt to purchase when shopping in a well-lit environment.

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ATLANTA, GA, June 13, 2014 /24-7PressRelease/ -- If you are a retailer, the experts at Octo Lights want to stress the importance of having adequate lighting in your facility. Psychologists have long studied the effects that color and brightness have on us as consumers. Lighter colors tend to put you in a better mood and a well-lit space induces feelings of alertness and wakefulness, which in turn affects our spending habits.

Light Up the Scene for Better Sales

Although artificial lighting will never fully compare to the rejuvenating energy bestowed by the sun, manufacturers have a come a long way toward producing products that mimic these natural effects. An in-depth research article written by Medical News Today is perhaps one of the more recent attempts to illustrate the connection between light intensity and a consumer's decision to buy. While many people are hardened in their beliefs that their willpower and conscious thinking is what determines what they will do in a store, the evidence does not lie.

This study in particular evaluated the emotional state, more specifically mental stimulation, of a large group of test participants. Each of them was asked a series of questions in various lighting scenarios, and the results found that bright lights had a profound effect on their emotional reactions to products.

According to Bryan Fly of Octo Lights, "Keep in mind that this goes for both positive and negative reactions. A well-lit space is only as good as the products on display and how they are displayed!"

Octo Lights is a premier lighting retailer. You can learn more about their company by visiting

About Octo Lights:
At Octo Lights, we use high quality materials to ensure that your fluorescent light covers are flawless. Decorative light covers offer benefits for any environment, plus they save you from having to deal with harsh light from LED or fluorescent bulbs.

To learn more, visit

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