MediPurpose Partners with European Medical Device Consultant IVDEC - KAIT-Jonesboro, AR-News, weather, sports

MediPurpose Partners with European Medical Device Consultant IVDEC

Posted: Updated:
Bolsters support for MediPurpose's expanding medical device distribution in EMEA

This article was originally distributed via 24-7 Press Release Newswire. 24-7 Press Release Newswire, WorldNow and this Site make no warranties or representations in connection therewith.

CARDIFF, WALES, June 18, 2014 /24-7PressRelease/ -- MediPurpose(tm), a master distributor and manufacturer of medical products, today announced a new partnership with IVD Export Consultants, a U.K.-based medical device consultancy.

IVDEC will provide marketing and sales support for MediPurpose's expanding medical product portfolio in Europe, the Middle East, Africa, Asia and Australia (EMEA), which currently includes babyLance(tm) safety heelsticks and SurgiLance(tm) safety lancets.

According to MediPurpose founder and CEO Patrick Yi, the company sought the relationship for a number of reasons, the first of which was the recent retirement of MediPurpose Group CFO and Board Director Stephen Yi, who headed the company's U.K. office, which oversaw sales and marketing activities in Europe. A second reason relates to the company's mission for maintaining close relationships with its customers.

"As a global company in the 21st century, we can - and frequently do - rely upon technology to provide the same high levels of service and support that we are known for in the United States and around the globe," said Yi.

"However, it's equally important to have 'local' support that intimately understands the unique needs and challenges relative to our international customers' home countries," said Yi. "We are confident that IVDEC will both support that objective for our current customers and to help MediPurpose's medical products continue to expand in EMEA markets."

IVDEC Senior Consultant Ian Southam, who will be the company's primary liaison with MediPurpose, will be a project manager for MediPurpose's EMEA export business.

"IVDEC is delighted to be working with MediPurpose, whose product range, we believe, is perfectly positioned to satisfy increased demand for safety needlestick devices outside of the United States," said Southam. "With a blend of local market knowledge, international contacts and an understanding of best routes to market, IVDEC is well placed-with the support of MediPurpose, a manufacturer of high quality and reliable IVD products-to optimize the potential that exists within EMEA and beyond."

About IVD Export Consultants (IVDEC)
From strategic planning through to management, IVDEC's purpose is to assist companies in reaching their goals for geographic expansion.

With affiliate consultants in key markets around the globe, IVDEC provides a range of services from market evaluation, and distributor identification through to distributor engagement and management.

For more information about IVDEC, please visit

About MediPurpose
Founded in 1999, MediPurpose is an innovative medical device company headquartered in Singapore, with offices in the United States and Europe.

Known for its popular babyLance(tm) heel incision device, SurgiLance(tm) safety lancet and MediPlus(tm) Advanced Wound Care products, MediPurpose has leveraged its success in the medical device industry to become a master medical product distributor that provides unique solutions for both medical product manufacturers and distributors.

MediPurpose's Medical Device Innovation division offers angel funding and developmental expertise for new medical device inventors and innovative medical product companies that seek entrance into new medical device markets.

For more information about MediPurpose's medical products and solutions for inventors, innovators, manufacturers and distributors, please visit

Information contained on this page is provided by an independent third-party content provider. WorldNow and this Station make no warranties or representations in connection therewith. If you have any questions or comments about this page please contact

For the original version on 24-7 Press Release Newswire visit:

Powered by WorldNow

472 Craighead Co. 766
Jonesboro, AR 72401
(870) 931-8888

FCC Public File
(870) 336-1816
EEO Report
Closed Captioning

All content © Copyright 2000 - 2014 Worldnow and KAIT. All Rights Reserved.
For more information on this site, please read our Privacy Policy and Terms of Service.