NOPD recruitment campaign ramps up - KAIT Jonesboro, AR - Region 8 News, weather, sports

NOPD recruitment campaign ramps up

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As the NOPD struggles with a manpower issue, the campaign to recruit officers grows.

"We need more police officers and we're going to get them. We are going to work together as a community to make this city safe," says Mayor Mitch Landrieu.

The city's goal is to build the force up to 1,600.

Right now, a little more than 1,100 men and women wear the badge and the NOPD is constantly losing officers.

Chief Ronal Serpas says 73 have left the force so far this year, but he points to several incentives now in place for the NOPD.

"Inside the department, we have equipment, tools, resources, promotional opportunities and the ability to take your career forward," says Chief Serpas.

Twenty-seven recruits are currently training to join the force. Mayor Mitch Landrieu says he hopes an additional recruit class will begin by the end of August.

With the department's recruitment campaign in its next phase, the city is kicking off a new marketing campaign.

"We are going to have new commercials and there will be community outreach. We are going to go out to the churches," says Mayor Landrieu.

With the controversial residency law relaxed, the NOPD is also marketing itself to areas like Houston, Chicago and Miami.

There's also a plea from city leaders for the public's help.

"Talk to your friends, your children, your relatives and encourage them to join the police department," says Councilman James Gray.

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