JONESBORO (AStateRedWolves.com) – Hays Food Town with corporate headquarters in Wynne, Ark., has signed on as an Arkansas State Athletics sponsor for the next three years through the official multimedia rights holder for the Red Wolves, Red Wolves Sports Properties (RWSP). Several key sponsorship components are included in the deal, including the branding initiative for the main tailgating area outside Centennial Bank Stadium. Another critical piece of inventory includes the ticket backs for all athletics events held in the ASU Convocation Center and Centennial Bank Stadium.
“We are excited about the future of A-State Athletics,” said David and Mike King, owners of Hays. “The University is a tremendous asset to Northeast Arkansas. This sponsorship and our support of Arkansas State Athletics is a continuation of our support of ASU, the Jonesboro community, and Northeast Arkansas.
As the title sponsor of the popular tailgating area outside Centennial Bank Stadium, Hays will have branding privileges for the main tailgating area formerly known as Tailgate City. Hays will own the designation of the “Official Super Market of the A-State Red Wolves.” Signage in both Centennial Bank Stadium and the Convocation Center are included in the sponsorship.
“We truly appreciate all the King Family and Hays have done for A-State Athletics over the years,” said Mickey Ryan, A-State Associate Athletics Director for External Relations. “This new agreement is another step in the right direction as local and regional companies are connecting with our growing fan base. Our new multi-year agreement with Hays is a direct result of our impact on the community. This level of support of the Red Wolves allows us to continue our forward progress.”
Currently, Hays has 12 stores with locations in Wynne (2), Helena/West Helena, Jonesboro (2), Walnut Ridge, Paragould (2), Blytheville (2), Hayti, Mo., and Caruthersville, Mo.
“This partnership is a powerful platform for Hays to connect with the larger Jonesboro community, ASU's entire campus, as well as reach all Red Wolves fans throughout Northeast Arkansas,” said JK Thompson, Associate GM for Red Wolves Sports Properties. “For marketers, college sports are the place to be, as intercollegiate athletics continues to grow in fan interest and value across the country.”