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Welcome To A Brave New HUDSON

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SOURCE HUDSON Jeans

LOS ANGELES, Aug. 15, 2014 /PRNewswire/ -- HUDSON Jeans, the California-based, premium denim company, announced the official launch of its new FW2014 campaign and brand re-positioning within the denim market.  

WELCOME TO A BRAVE NEW HUDSON

"The premium denim landscape has changed," said HUDSON Jeans Founder and Chief Executive Officer, Peter Kim.  "It's matured and expanded. There are an abundance of brands playing in this arena, with new competition coming in every day.  As a founding brand in the premium denim market, it served us well to fit in with the other brands that we helped establish this category with. Unfortunately we allowed ourselves to follow conventional brand behavior specific to the fashion industry.  That ends right now.  We're redefining HUDSON Jeans, and with it, the denim category."

Steering away from its past campaigns, the new FW2014 theme will use inspirational messages and real people with compelling stories that will convey passion, craftsmanship, and optimism.  Defying convention, the company is doing away with using unnecessary retouching on models in their ads and will unveil a brand new logo emphasizing its new message of truth and self-expression.

"We want to help inspire and empower people to be their truest selves and live passionately," said Peter Kim.  "Just like our customer, HUDSON Jeans will always evolve - but no matter what changes, we will always be committed to making premium quality, great fitting jeans. And that commitment includes always staying at the creative forefront of the denim industry."

The HUDSON Jeans FW2014 campaign will launch globally on August 15, 2014 on all digital platforms including its new website and social media channels as well as a national print buy.  For more information, visit www.HUDSONjeans.com.  #HUDSONTRUE

ABOUT HUDSON JEANS:
A testament to entrepreneurship, HUDSON is a pioneer of the premium denim category and was founded by Peter Kim in 2002.  Alongside a handful of successful brands, HUDSON has been fundamental in the transformation of the denim market.  Worn as a badge of style, HUDSON product has made an undeniable impact on the denim world and increased the cultural desire for premium denim.  Today, HUDSON is positioned as a global leader in premium denim and their vision, product, and experience have defined the denim category, but it is their passion and willingness to take risks that defines HUDSON at its core.  

Logo - http://photos.prnewswire.com/prnh/20140811/135230

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