What do residents really know about Pryor, Cotton?

What do residents really know about Pryor, Cotton?

JONESBORO, AR (KAIT) - The Arkansas Senate race between Tom Cotton and Mark Pryor has captured national attention.

This election could help decide which party controls the U.S Senate. According to the Center for Public Integrity, both candidates spent $2.4 million in the last week to run nearly 4,100 ads. But how much do you really know about the candidates?

"Pryot seems like a good man and Tom Cotton seems like a good man," said Mark Massey, an undecided voter.

The Wesleyan Media Project found 55 percent of the Senate ads during a two week period last month were "negative" while only 27 percent were positive. The director of the project said negative ads are more popular and memorable. But the question is: Which candidate is the best man for the job?

"I'm for Tom Cotton because I feel like he's more of the conservative candidate," said Macie Newberry.

"I'm going with Pryor because I am a single working mom who is a full-time student and to me it seems like he is better suited for what I need," said Shavon Debro.

Massey said political rumors can decide elections because who you decided to believe is generally who you vote for at the polls.

Most Jonesboro voters said they research candidates to see how they voted on certain issues and what they value. Massey said most people vote with their party because that's how their parents voted.

"I think it's important to find out what they believe because I think sometimes we just listen to the commercials and the commercials can be really negative," Newberry said.

The Arkansas Senate race ranks 7th nationally in ad spending.

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